Whale announce Amy Scheer as new General Manager

The NWHL announced Thursday the Connecticut Whale will have a new general manager in Amy Scheer. She’ll take over for Bray Ketchum who “has left to focus full time on a new teaching position,” according to the league’s release.

Scheer joins the Whale with 25 years of experience in front offices around the New York tri-state area. She’s worked with the New York Liberty (WNBA), New Jersey Nets (NBA), and the NYCFC and the New York Red Bulls (MLS). During her time as the Vice President of Marking and Communications of the Liberty, the team led the league in attendance, ticket sales, and marketing partnerships, according to the NWHL’s release. Recently, she’s consulted for Madison Square Garden Company and Rugby United New York of Major League Rugby in similar areas.

“What the NWHL has done over the past five years is incredibly inspiring and I am honored to have a role in the ongoing success of the league. It is important that we continue to give women the opportunity to excel in sports at the highest level while showing young girls that anything is possible,” said Scheer in the league’s release.

Ketchum has been with the league since the beginning. She played for the Riveters from 2015 to 2018 before hanging up the skates on Sept. 4, 2018. Seven months later, on April 30, 2019, she was named the general manager of the Whale.

“We wish Bray well in her new job, and she knows that she will always be regarded as a member of the NWHL family. At the same time, we are overjoyed that Amy Scheer, a woman with vast knowledge, contacts, and accomplishments in our industry, has embraced the opportunity to build the Whale brand and league business with us,” said NWHL Commissioner Dani Rylan Kearney in the league’s release.

The Whale currently have 22 players signed for the 2020-2021 season, adding rookies like Melissa Samoskevich and Abbie Ives to a strong veteran core like Shannon Doyle and Elena Orlando and Kaycie Anderson.